A retrospective of the Google micro-moment Kool-Aid | Customer Experience

A retrospective of the Google micro-moment Kool-Aid | Customer Experience

If you aren’t aware of micro-moments, well, I’m not sure where you have been.  The concept is simple – identifying the touch points and desires of your customers and matching them with a feature, function, content or device which reduces their frustration, friction or at least matches their expectation.

So…… Customer Experience.

We thought it would be fun to take a look at the history of Google and their products and assign a micr0-moment against them.  We assume they didn’t have this approach on themselves from the beginning, but it sure is fun to speculate – and it seems to put proof on paper that paying attention to what customers need – is a steadfast approach to products and services alike.
We hope you’ll like it and share it with your communities.

Google Moments_v3_A

credits
concept and data: Jason Fields
Visualization: Carolina Coviello

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Jason is the SVP of Digital Strategy for Agency Oasis. He has been in Interactive Marketing for nearly 20 years. He lives and breathes digital, interactive, tech, ux and shiny new things.