Not earning points with the ACLU on this one am…
I am sitting here on a Friday at 4.23PM in the LA office overlooking the PCH (the traffic part, not the beach part) and across is Jake, installing our blog, Shaping the Game: A blog about Digital Strategy…And it occurs to me that today, of all days, we are drinking our Kool Aid. The Kool Aid that says ‘it needs doing, so let’s get it done.’
This blog is an extension of the spirit of Agency Oasis. The spirit that has put us in the front of the pack after 13 years of growing and maturing as a business. The spirit that knows when to say ‘forgiveness is easier than permission.’ You know what we did? We put this blog on WordPress. You know why? Cause it needed to be done. May not seem like a dramatic decision, but for a company that has touted Sitecore as hard and as well as we have, I’m going to get my hand slapped sometime.
In this blog you will find subjects ranging from technology to content variations, SEO, Analytics, operations and staffing. The common thread is that these subjects will relate to how digital engages, operates and is measured; and ultimately the insights that can guide and affect strategy.
We strive to share what we believe are pertinent and valuable thoughts and lessons on how organizations and brands can better their digital experience. We do this because 40 hours a week (OK more like 60…) our clients ask (read: pay) us to do this. However, the other 108 hours of the week, we are consumers, mobile users, internet scavengers, alert hearers and compulsively interested in coming up with the next great idea.
And part of the afore mentioned spirit is to have a point of view. If you don’t have one of those, there’s no reason to come into work. Because we realize through our own experiences and bearing witness to the experiences of others, not making a decision is a decision nonetheless.
With luck and a bit of ‘content strategy’ you will hear from all members of the AO Strategy team; but also from Strategic Thinkers across our entire organization. We will invite our colleagues to contribute some of the great thinking and ideas they adorn us with every day we work with them.
It’s a pretty exciting to be doing this work, to be working for this company, to be working with these people. Let’s go do it.