I am sitting here on a Friday at 4.23PM in…
At its core, the Internet is a person-to-person network that is facilitated by electronics. The Internet has been around for about 25 years and has changed many aspects of how people work, live, and communicate. The Internet itself has changed and will keep on doing so. According to experts at Pew Research, by 2025, the Internet will look and feel much different from today. Therefore, it is critical for businesses to understand the Internet’s path so that they can be ahead of the game and adjust their business models and strategy to accommodate for new opportunities.
The internet vs Electricity
As technology develops, it will reach a greater audience. The Internet, already huge in reach, will become even greater to the point that it will be a granted omnipresent part of the user’s life. Users will not think about going online or manually access the Internet from a terminal. Rather, they will just be connected at all times. This means the visibility of the Internet will become more like electricity, an important attribute weaved into our everyday life. While experts agreed on how the Internet will continue to grow, it is not so clear how it will affect an individual’s life. However, one thing is certain: surely the Internet is becoming more personalized and interactive. With the increase of IP addresses, devices, sensors, and wearables, the Internet will be tailored and incorporated into society inescapably.
The Internet omnipresence can be controversial to some since, there are always positives and negatives to innovation. However, businesses and society will do what they always do. Adapt. Some will want to disengage from the network to not be a node that constantly sends and receives data, other will embrace it. Nevertheless, the information sharing through the Internet will be effortlessly interwoven into daily life through the mediation of machines. The data sharing has the potential to significantly augment how humans interact with one another. An augmented society and wearable devices will give quick feedback on daily life. The data will make people more aware of their surroundings and their own behavior. To put this concept in perspective, possibilities include milk cartons sitting on “smart” refrigerator shelves that will send signals to homeowners when they are nearing empty and this information will be conveyed to the homeowner when they are near a store.
New Global Opportunities
As learned in Jason Fields’ recent webinar: Globalization in a Content World, there is still huge global digital growth potential, especially in the Middle East, Asia, and Africa.
As such, there will be an unexplored market. Therefore, there will be new digital models that will flow into these new areas. With the blend of data sharing and globalization, there will be a disruption of traditional business models, and then new horizons. A global, immersive, invisible, networked computing environment built through smart sensors, cameras, software, databases, and massive data brings change to how businesses promote their products and services.
The implications of devices, such as wearables, will trigger a demand for further personalization. Therefore, there will be increased pressure to gather more data on consumers. Increasingly, personal data will become exponentially monetized and digital artifacts, such as “Like’s” worth, could be a driving factor in how businesses market products and services.
It is hard to predict what the future holds pertaining to the Internet. But be mindful of how visible the Internet is in your life or business strategy therefore you will be able to adapt, and invent opportunities that will shape the game.