Emily Alvarez is a member of the Rightpoint strategy team developing innovative approaches to address client needs in a compelling manner; articulating business value and impact. Her focus is deriving insights through channel performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, media mix analysis and brand research. By analyzing this data, Emily and the team collaborate with clients to define concepts and strategies driving necessary change with relevant function.
A graduate from the University of Central Florida with a Bachelor’s in Advertising and Public Relations, Emily began her career in a traditional advertising agency and inevitably ended up in the digital world shortly after. Here she focused efforts on the technologies and intricacies of Digital Place-Based media and transitioned into Email marketing campaigns and analytics.
When Emily is not in the office brainstorming her next big idea, you will likely find her along the streets of Los Angeles on her bicycle. As a competitive cyclist, fitness is the essence of her alter-ego. She possesses a deep appreciation for travel, a passion for writing, and a love for her overly-energetic (and debatably insane) dog, Nala.