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Whether you call it AIDA, Experience Management, or the original name we all know and love, Sitecore DMS is much more than a mere upgrade to the core content management system. Marketers who have recently purchased the full Sitecore suite have a powerful set of tools for collecting, evaluating, and acting on intelligence from customer behavior and reaching audiences with personalized experiences through the web and email. They also have new ways to measure the impact of this enhanced reach.
However, anybody who has taken a peak under the lid knows there’s a lot of complexity in this toolbox and to get the most out of DMS it’s necessary to update the strategy behind your digital marketing.
Join us for this FREE one hour webinar. We’ll break down the various tools in the DMS toolbox, discuss successful strategies for leveraging them, and answer audience questions. This webinar will be geared towards teams who have recently begun or are planning to leverage Sitecore DMS. It will be relevant to the entire team, including those who set strategy, and those who are hands on in the system.