Next stop: Content Marketing World!

Next stop: Content Marketing World!

Kevin SpaceyNext week is going to be a busy one for the game shapers. Jason Fields will be at Sitecore Symposium in Las Vegas and I will be at Content Marketing World in Cleveland. On the surface Las Vegas may sound cooler than Cleveland, but the keynote speaker for Content Marketing World is Kevin Spacey so I definitely feel like I am getting the better end on this deal. Besides, who would you rather spend a week networking with: Sitecore developers, or marketers?

Here’s a list of the ‘must attend’ events on my personal agenda:

Content Marketing World


Demand Generation – Drive more marketing qualified leads through epic content creation.

Carlos Hidalgo – CEO – Annuitas
1:00 – 4:30 PM
That’s right, he said EPIC…My expectations are going to be pretty high but I have a feeling the CEO of Annuitas is capable of delivering. I selected this workshop to start out my conference experience because having spent much of my career focused on technology that supports marketers further down the funnel, demand generation is an area I have the most to learn about.


Welcome to the Content Marketing Revolution

Joe Pulizzi – Author
8:15 – 8:45 AM
Listen to the Godfather of Content Marketing kick off the big show with new research and an intro you simply don’t want to miss. (I heard a rumor this may involve an orange suit.)

Content Marketing 201: How to Create a Content Marketing Strategy (Parts 1 & 2)

Robert Rose – Author – Managing Content Marketing
Tuesday 11:00 – 12:45 AM
Any successful content marketing plan starts with a codified, realistic and achievable strategy that is clear, powerful and will actually move the needle. Let’s take real, actionable steps toward creating that for our business. In this two-part intensive session, we’ll walk through different types of strategies, how to start, where to identify the opportunities, and then actually walk through the steps needed to create that documented strategy that we can use to start our process. This session is for intermediate content marketers who understand what content marketing is, but are looking to take the next actionable steps in their business.

Implementing a B2B Content Marketing Strategy from Scratch

Emmanuel Laroche – Vice President Marketing & Consumer Insights – Symrise NA
2:30 – 3:15 PM
The session will cover step by step how to create a content platform in B2B with a limited budget to become a Thought Leader by providing innovative value to existing and prospective customers. Learn how to create strategies for planning, creating, promoting and measuring quality content that engages your different audience personas.

How Google Views Your Content: The 10 Most Common SEO Mistakes Content Marketers Make

Stephan Spencer – Author
4:45 – 5:30 PM
There’s a small, elite group of content marketers that has cracked the code to getting to the top of Google search results for highly sought-after keywords. Wouldn’t you like to know why they’re winning, what exactly they’re doing, and how you can outrank them? Join Stephan in this fast-paced, no-holds-barred lecture and learn about the common SEO mistakes that could be tripping you up and keeping your rankings lower than they could be. He’ll debunk SEO myths and arm you with the knowledge you need to give a boost to your organic rankings!


Storytelling & the Next Level of Content Marketing

Shane Snow – Co-founder and Chief Creative Officer – Contently
8:30 – 9:30 AM
In this high-energy session, Contently Co-founder Shane Snow will step back to show the CMWorld crowd how the key to standout content marketing is the same thing that has connected humans since the dawn of history: compelling storytelling. Through engaging stories and case studies, Shane will show how storytelling—not just publishing—has transformed lives and built relationships between consumers and businesses throughout history, from the Cuban Revolution to Sephora to the Brooklyn Nets, and how marketers can up their storytelling and build stronger relationships with their customers.

Creating Content that Provides Mobile Youtility

Jay Baer – Author – Convince and Convert
Buddy Scalera – SVP Content Strategy & Media – Ogilvy CommonHealth
9:45 – 10:45 AM
Come and get your questions answered in this limited, highly interactive session. In this Q&A with Ogilvy’s Buddy Scalera, Jay Baer will discuss what marketers need to do now to make sure our content is engaged with on all platforms. Get there early…this session will sell out.

Mini-Keynote – Experiences: The 7th Era of Marketing & The Rise Of Content Creation Management

Robert Rose – Author – Managing Content Marketing
2:10 – 2:30 PM
We are moving into a new era of marketing – one where the creation of value through content-driven experiences will be the focus. Yes, the practice of marketing is changing – again. There’s only one challenge: we haven’t changed. CMI’s Chief Strategy Officer will discuss the current transformation of the marketing department both inside and out – from a subservient department that creates content only to describe the value of a product or service – and into a department that knows how to create, manage and lead the creation of valuable experiences over the next decade.

Building Better Products with Content Strategy

Jonathan Colman – Content Strategist – Facebook
3:15 – 4:00 PM
Web sites, blogs, and social presences often aren’t enough to keep your audience engaged because we’ve entered the age of apps, where content is a product in and of itself. But how do you take the next step to build useful products with great content? This is a job for content strategy.

Closing Keynote – Kevin Spacey

4:30 – 5:30 PM
Spacey’s House of Cards series on Netflix set a new standard for content creation and distribution. In this entertaining and informative keynote address, listen to Mr. Spacey’s ideas about the future of content, and what marketers should be thinking about right now to take advantage of the swing of content power.

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