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eCommerce

MikMak – The App that Hits Ecommerce’s Softspot: Millenials
October 24, 2016
Carolina Coviello

MikMak – The App that Hits Ecommerce’s Softspot: Millenials

In the past couple of years, "mobile," "millennials," and "e-Commerce" have been some of the most talked about topics in the digital sphere, and the…
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B2B eCommerce – How Digital Maturity Impacts Success
March 18, 2016
Dale Traxler

B2B eCommerce – How Digital Maturity Impacts Success

Which company executes its online channel more effectively to deliver better results – a $1 Billion manufacturer or $100 Million manufacturer? Let’s assume the objectives…
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Part 2: Investing in eCommerce: Implementing Your Digital Strategy
February 2, 2016
Dale Traxler

Part 2: Investing in eCommerce: Implementing Your Digital Strategy

My previous post on Investing in eCommerce discussed why developing a digital strategy before you invest in an eCommerce platform and related tools is important. This…
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When Clutter is Effective: Cultural Differences in eCommerce
January 28, 2016
Rightpoint Strategy

When Clutter is Effective: Cultural Differences in eCommerce

I spent this past winter visiting family in Asia. While taking a break from stuffing myself with dumplings, I explored a few local eCommerce websites.…
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Part 1: Investing in eCommerce – Why Developing a Digital Strategy First is Critical
January 19, 2016
Dale Traxler

Part 1: Investing in eCommerce – Why Developing a Digital Strategy First is Critical

If you are a manufacturer or distributor, eCommerce investments are likely at the top of mind right now as B2B online sales are growing rapidly…
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About Rightpoint

Founded in 2007, Rightpoint is a leading digital interactive agency with offices in Chicago, Atlanta, Boston, Dallas, Denver, Detroit, and Los Angeles. Our business philosophy is to rethink the "typical" consulting model by combining attributes of management consulting, IT consulting and creative agency services to help clients drive business results by solving strategic problems. Rightpoint's pervasive "intrapreneurial" spirit, which ensures that clients "get it right" the first time, is the foundation by which we have built a strong, national reputation for excellence.

Other Publications
Sitecore Development
I Am Jason Fields
Additional Resources
Content Marketing Institute
Digital Clarity Group
Gilbane
Chief Marketing Technologist
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