MikMak – The App that Hits Ecommerce’s Softspot: Millenials
In the past couple of years, "mobile," "millennials," and "e-Commerce" have been some of the most talked about topics in the digital sphere, and the…
eCommerce
B2B eCommerce – How Digital Maturity Impacts Success
Which company executes its online channel more effectively to deliver better results – a $1 Billion manufacturer or $100 Million manufacturer? Let’s assume the objectives…
Part 2: Investing in eCommerce: Implementing Your Digital Strategy
My previous post on Investing in eCommerce discussed why developing a digital strategy before you invest in an eCommerce platform and related tools is important. This…
When Clutter is Effective: Cultural Differences in eCommerce
I spent this past winter visiting family in Asia. While taking a break from stuffing myself with dumplings, I explored a few local eCommerce websites.…
Part 1: Investing in eCommerce – Why Developing a Digital Strategy First is Critical
If you are a manufacturer or distributor, eCommerce investments are likely at the top of mind right now as B2B online sales are growing rapidly…